‘Investire Mag’ interviewed Raffaele Palomba about his equity crowdfunding campaign and Enginius.
Lumiere and Redelfi’s equity crowdfunding campaign has sparked renewed interest in disruptive ideas in the web and digital marketing sector.
Raffaele Palomba, CEO of Redelfi, explained the operation and its interest in the world of artificial intelligence, big data and augmented reality. ‘For the next few months, we will be on Opstart and after that we will be ready to invest in our products that are now being called a digital marketing revolution.’
The article is reported below and by clicking here you can read the original on Investiremag.it.
Redelfi launches crowdfunding campaign to support Enginius, a digital marketing startup company
In just a few days this producer of innovative software, with great potential, raised more than one million EUR and plans to list on the stock market in the next 24 months.
Imagine following a “home gymnastics” tutorial on YouTube and, at one point, recognizing a Monet-the very painter of your dissertation-hanging on a wall behind the exercise bike. If you don’t see an immediate financial return in this situation, then imagine seeing a Citroen Aircross whizzing by under the gymnastics video, the very one you decided to buy after a long Google search. Well, don’t be too surprised. The pc does not have the gift of prophecy: you provided it with all the elements by profiling your searches and with its famous cookies: big data and augmented reality did the rest by contextualizing the object of your interests from the most distant places on the web. The principle is that of James Bond’s Aston Martin used by Hollywood since the 1950s, but with digital marketing the same video can offer an infinite number of different cars based on the preferences of each individual video user, and their favorite car may appear in many videos at once.
The software behind this product, which is currently being tested, is called Lumière and was created by Enginius, a Ligurian software house founded by Alessandro Ivaldi and Domenico Giacobino about a decade ago. And because speed is business’ best friend, a crowfunding campaign was launched a couple of weeks ago that will finish in a month and aims to raise 1.8 million euros to finance the development and production of the product. The crowdfunding campaign was launched by Redelfi, an investment holding company active in the selection of SMEs and innovative startups, which will take a 55 percent stake in Enginius and plans to list it in the next two years. “With the launch of this equity crowdfunding campaign, we lay the foundations for important growth that will allow us to accelerate our development process through the acquisition of Enginius, a company operating in a high potential market, with the aim of supporting their R&D activities on their different product lines,” explains Raffaele Palomba, CEO of Redelfi. “We have already raised almost one million euros, and this means that the market is rewarding a unique and innovative product,” adds Palomba. Who concludes, “For Enginius the capital market is crucial, and I do not exclude that we will go for a listing, just like the Redelfi holding company.”
