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Innovation Technology - the future of Technology

The Innovation Technology will support the Green line.

In 2021, Redelfi acquired a majority stake in Enginius, an IT development company, and created a line dedicated to cutting-edge technologies: the Innovation Technology.

Innovation Technology’s various applications include:

Artificial intelligence that will increasingly help streamline processes and improve and aggregate digital communications.

Automation systems and the development of backend solutions will enable omnichannel integration and the increasingly detailed and comprehensive collection of data useful for segmenting and customising advertising campaigns,

Augmented and virtual reality will enable media agencies to make video campaigns increasingly immersive and high-performance,

The tools for collecting and reading big data will support marketers, analysts and web designers to create innovative CRO/UX solutions, anticipate the changing needs of users and create web marketing flows that are increasingly optimised for lead generation.

Innovation Technology will be a resource across business lines to bring innovation within the Group.