{"id":1594,"date":"2021-03-16T10:55:04","date_gmt":"2021-03-16T09:55:04","guid":{"rendered":"https:\/\/redelfi.com\/redelfi-launches-the-crowdfunding-campaign-in-support-of-enginius\/"},"modified":"2021-03-16T10:55:04","modified_gmt":"2021-03-16T09:55:04","slug":"redelfi-launches-the-crowdfunding-campaign-in-support-of-enginius","status":"publish","type":"post","link":"https:\/\/redelfi.com\/en\/crowdfunding-en\/redelfi-launches-the-crowdfunding-campaign-in-support-of-enginius\/","title":{"rendered":"Redelfi launches the crowdfunding campaign in support of Enginius"},"content":{"rendered":"

Investire Mag interviewed Raffaele Palomba about the equity crowdfunding and Enginius campaign.<\/p>\n

Lumiere and Redelfi’s equity crowdfunding campaign has again aroused interest in the disruptive idea in the web and digital marketing sector.<\/p>\n

Raffaele Palomba, CEO of Redelfi, explained the operation and the interest in the world of Artificial Intelligence, Big Data and Augmented Reality. For the next few months we will be on Opstart and then we will be ready to invest in products that are now defined as a digital marketing revolution.<\/p>\n

Below is the article but by clicking here<\/a>\u00a0<\/strong>you can read the original on Investiremag.it.<\/p>\n

Redelfi lancia la campagna di crowdfunding a sostegno di Enginius, start up del digital marketing<\/h2>\n

Il produttore di un software innovativo e di grande potenziale in pochi giorni raccoglie oltre un milione di euro. In progetto la quotazione nei prossimi 24 mesi.<\/p>\n

Immaginate di seguire un tutorial di “ginnastica in casa” su youtube e, a un certo punto, di riconoscere un Monet – proprio il pittore della vostra tesi di laurea – appeso a una parete dietro la cyclette. Se non vedete un ritorno economico immediato in questa situazione, immaginate allora di vedere sfrecciare sotto il video ginnico una Citroen Aircross, proprio quella che avete deciso di acquistare dopo una lunga ricerca su Google. Beh, non sorprendetevi troppo. Il pc non ha il dono della profezia: gli elementi glieli avete forniti voi con la profilazione delle vostre ricerche e con i famosi cookies: big data e realt\u00e0 aumentata hanno fatto il resto contestualizzando nei luoghi pi\u00f9 disparati della rete l\u2019oggetto dei vostri interessi. Il principio \u00e8 quello della Aston Martin di James Bond utilizzato da Hollywood fin dagli anni Cinquanta, ma con il digital marketing lo stesso video pu\u00f2 proporre \u201cn\u201d auto diverse sulla base delle preferenze di ogni singolo fruitore del video, e l’auto preferita potr\u00e0 comparir\u00e0 in molti video contemporaneamente.<\/p>\n

Il software alla base di questo prodotto, attualmente in fase di test, si chiama Lumi\u00e8re ed \u00e8 stato realizzato da Enginius, una software house ligure fondata da Alessandro Ivaldi e Domenico Giacobino circa dieci fa. E siccome la velocit\u00e0 \u00e8 la migliore alleata del commercio, \u00e8 stata avviata da un paio di settimane una campagna di crowfunding che si chiuder\u00e0 tra un mese e che ha l’obiettivo di raccogliere 1,8 milioni di euro per finanziare lo sviluppo e la produzione del prodotto. La campagna di crowfunding \u00e8 stata lanciata da Redelfi, holding di investimenti attiva nella selezione di PMI e startup innovative, che entrer\u00e0 con il 55% nel capitale di Enginius e che ha in progetto anche la quotazione nei prossimi due anni. \u201cCon l\u2019avvio di questa campagna di equity crowdfunding, poniamo le basi per una crescita importante che ci consentir\u00e0 di accelerare il nostro processo di sviluppo attraverso l\u2019acquisizione di Enginius, societ\u00e0 operante in un mercato dalle alte potenzialit\u00e0, con l\u2019obiettivo di supportare le loro attivit\u00e0 di R&D sulle loro differenti linee di prodotto\u201d, spiega Raffaele Palomba, amministratore delegato di Redelfi. “Abbiamo gi\u00e0 raccolto quasi un milione di euro, e questo vuol dire che il mercato sta premiando un prodotto unico e innovativo\u201d, aggiunge Palomba. Che conclude: \u201cPer Enginius il mercato dei capitali \u00e8 fondamentale e non escludo che si giunger\u00e0 alla quotazione, proprio come per la holding Redelfi\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Investire Mag interviewed Raffaele Palomba about the equity crowdfunding and Enginius campaign.<\/p>\n","protected":false},"author":1,"featured_media":1165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,29,31],"tags":[],"yoast_head":"\nRedelfi launches the crowdfunding campaign in support of Enginius | Redelfi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redelfi.com\/en\/crowdfunding-en\/redelfi-launches-the-crowdfunding-campaign-in-support-of-enginius\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redelfi launches the crowdfunding campaign in support of Enginius | Redelfi\" \/>\n<meta property=\"og:description\" content=\"Investire Mag interviewed Raffaele Palomba about the 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